ModernHome (DTC E-commerce)
Tripled organic revenue for a DTC home goods brand through strategic niche edits and digital PR.
ModernHome had beautiful products but nobody could find them. Their Google rankings were buried on page 3 for every meaningful keyword.
Our strategy had three pillars: niche edits on already-ranking home decor articles, data-driven guest posts on design publications, and a digital PR campaign around their carbon-neutral manufacturing process.
The campaign generated 114 new referring domains in 4 months. The Architectural Digest placement alone drove $47,000 in attributed revenue. By month 6, ModernHome ranked #1 for "sustainable sofa" and #2 for "modern furniture online."