Health
VitalCare (Health & Wellness)
Slashed ranking time by 60% for a telehealth startup using a niche-edit-first strategy.
6 weeks
Time to Page 1
67% less
Cost per Placement
+34%
Conversion Rate
VitalCare launched during a competitive moment in telehealth. They needed organic traffic fast — paid ads were burning through their seed funding.
Our niche-edit-first approach was unconventional but effective. We identified health articles already ranking for target-adjacent keywords with outdated resource links. By offering to replace those with current resources from VitalCare, we secured placements in days instead of weeks.
The strategy produced first-page rankings for 8 target keywords within 6 weeks. Cost per placement averaged $120 versus $350 for guest posts.