PayFlow (Fintech)
From zero organic presence to ranking #1 for "payment processing API" in 5 months.
PayFlow came to us with a typical startup problem: great product, zero organic presence. Their paid acquisition was working but expensive, and their investors wanted to see sustainable organic growth before the Series B.
We started with a technical SEO audit to fix on-page issues, then launched a 90-day link building sprint. The key insight was using PayFlow's own transaction data — average payment volume, processing speed comparisons, fraud detection rates — as the hook for every guest post pitch. Publishers loved the original data, and acceptance rates hit 65% compared to our typical 30%.
Within 5 months, PayFlow reached #1 for "payment processing API" and #3 for "fintech payment gateway." Their organic traffic now accounts for 40% of total leads with a CAC of $12 — a 15x improvement over paid ads.